Wednesday, August 30, 2006

Sketchy


Hi there! As the desinger I thought I'd start posting stuff now that we are starting to get things rolling ... I'm actually at the sketching stage now :) So here is a little thumbnail sketch for our first holiday card! Jess came up with the idea, and on the inside of the card the tagline will be something like "The Holidays are sneaking up!" The sketch is of a snowman and a little snowflake sneaking up around the corner from a chick walking down the street!

Rock, Scissor, Paper

Doreen turned me onto Rock Scissor Paper several years ago, and I have ordered some of their things online. A funky vintage feel with bright colors featuring cute animal designs -- I especially like the hippo -- a love of dachshunds and some naughtiness.

The company, started by 2 sisters 13 years ago, has grown to sales of $600K. In a recent profile in the Los Angeles Times, founders Heidi and Susie Bauer discuss the industry and shed some light onto how they have flourished in a heavily-saturated market where most start-ups dissolve in 5 years. They learned as they went. They discussed how tough it is to break into the large retail market. They started out by focusing on an untapped market -- the 35 and under set -- one that is lucrative in its influence and buying power. But now -- how do we -- all greeting card companies -- keep those buyers buying -- and not just sending text messages all day/night long?

I bought 5 cards in the last month, becoming part of the more than $7 billion in revenue in this industry. I purchased cards for weddings, for new babies, for inspiring friends and sending my brother Michel off the college. What did you buy them for? And where? And more importantly -- why?

How do we slow down this world to let ourselves in? We can't. So instead we have decided to speed up to meet it. Learning, we realize, also as we go.

HELLO!

Cash only, please

There are things coming to this space. I promise you. Things we want you to check out. You -- the buyers. You -- the readers. You -- our friends, family and pets. You -- the lurkers trying to get into our hearts and minds. You -- lovers of paper and correspondence. With any luck, it will be graphically represented in much lovelier way that I, and my 4 years at Carnegie Mellon working on designing Web sites/e-zines and other related editorial worlds from scratch (when I wasn't leading drinking chants, yelling at hockey players to skate harder in foreign languages or timing pledges while they chugged beer), can now represent visually and virtually.

Luckily, that is why I am the writer and Doreen is the designer.

Just wait. Not much longer now.

Dinner on Friday with our lawyer person -- Via Emilia. Recommended by my boss for its great food, quiet atmosphere and good location in the Flatiron District. Cash only, please.

We can save Craft for when we fill our first order.

OK, when we fill our first 100 orders.

Saturday, August 12, 2006

Work

I know it may not look like it, but we're working here. Lawyer meeting in Sept. in NYC. Mock-ups due. Ideas flying. Wine being consumed. Baxter -- our official pet -- is wonderful for moral support. He also chases one hell of a piece of paper around the room.

Tuesday, August 01, 2006

What it means to be from Maine

Picking wild blueberries in the yard for breakfast. Finding chanterelles along the front of the property to saute in olive oil and fresh herbs for dinner. Hauling lobsters off the dock. Watching a crab pick his way through the seaweed under the walkway. All-you-can-drink iced tea and Wi-Fi in a place you have been coming since you had delayed-start Wednesdays in high school; and not being charged because you still know the barista -- he was named best eyes in his high school class. Duck fat-fried fries with truffle ketchup and making little girls squeal as you photograph their lavendar-frosted vanilla cupcakes. Vodka made from local potatoes and spring water, bottled like Chopin and handled like a newborn. Fried clams, crab rolls and a Maine root beer with Dad.

Be thankful you can always go home again. And that black flies are so annoying that you have to run faster in the mornings to escape them -- so that second (and third) helping doesn't feel as sinful later on.



But getting around the card side of this day: lobster pots. The lobstermen around Quahog Bay have banded together to sell placemats with the pictures of their pots -- and boat names. This symbol of the working water would be a beautiful picture -- and one that supports a critical industry -- plus a tourist draw. An interesting partnership idea for the future -- small, local industries and giving their cause a chance to be seen around the world, via cards.

Also, picked up some photo cards by Stacey Cramp -- a beautiful set of coastal works by this photographer who lives in Portland and went to Bates.

Thursday, July 27, 2006

PEP Magazine

Hallmark is launching a magazine to further expand its uber-brand. Don't we have enough kitsch on newsstands? Every time I go to Whole Foods there is another "organize your life with Pilates and broccoli (steamed)" publication. What does Hallmark bring to the table? Doesn’t sound like they know yet, exactly, other than they plan to rip off a combination of Real Simple and O.

“Is it going to make an affluent, 30-year-old woman excited to pick up the magazine? That’s what I have to be sold on,” one ad exec says.

Ok, this fantasy reader is me. And I read OK magazine tonight at the gym and washed it down with the New Yorker (an issue from April -- I am way behind). I dont think the Hallmark magazine is really going to grab anyone in that demo -- but I do think PEP could.

Yes, I am conceptualizing a magazine before we launch our first card line.

What would you want to read? Stories about fashion are unlikely as I lean toward blacks and blues and Doreen wears cartoon socks and fantasizes about a starfish tattoo. Art is a given. Food -- highly likely considering we both would rather spend dough on a great meal and wine than nearly anything else in the world. Except books. And travel. And more wine. Hmmm. How did this concept suddenly turn into Gourmet?

Oh, there would have to be a section completely devoted to monkeys. And giraffes. Conde Naste doesn't have anything on that.

Maine

Tomorrow I begin my summer pilgrimmage up the East Coast to the homeland. First stop, brainstorming and wine with my best girl Doreen, super-pup Baxter and No. 1 hubby Mikey. Hopefully Doreen and I will work some details out, get the biz cards finalized and have info for you, our loving fans, on the debut line.

OK, so there are like 10 of you. But everyone starts small. Unless you're Paris Hilton launching a hotel line. In that case -- I guess I should start my own insulation company.

It's blistering hot in D.C. and all I want is ice cream I can eat without it giving me a stomach ache 20 minutes later. And a martini. An ice cream martini.

One of my favorite things about driving 95 is stopping in N.H. at the liquor store. Dad has requested a 1/2 gallon of Kettle. The pear don't fall too far, folks.

So, in the spirit of local wine and martini recipes, I can guarantee you one thing --these cards of PEP's will be created in the best of spirits -- and those spirits will be nothing less than top shelf.

Unless you're into playing beer pong with Mad Dog. Not that I know anyone like that.

Saturday, July 15, 2006

Bald guys get jokes

I was first struck by the Bald Guys Greetings' booth because there were just men in it. Men manning their own booth at a stationery show -- not just men hanging out their girlfriends or wives or sisters -- was quite an unique. I also loved the quirky designs they had on their cards, scattered on a table.

Then I picked one up and read it. I laughed so hard and so loud -- people around me were startled. Im used to this, but the creators -- Ian and Sean, only one of whom was actually bald -- seemed so thrilled to have someone laughing so hard and so loudly in their booth (and at their stuff) that they kept giving me more cards to read.

Each one made me giggle more. Eventually, they were one of verge of embarrassment.

"People are going to think that your a plant," they beamed -- and then handed me another one -- "What do you think of this?"

The reason why these cards are so cool, aside from the fact that their partnership is similar to Doreen and myself with a 'designer' type and a 'writer' type -- is that they were dead honest. A card you would write for yourself if you could create the cards that you thought up in your head. And were that damned creative. Which most people just aren't.

Merry Christmas and Happy Birthday ...

Thursday, July 13, 2006

Shoebox 401K

From the land of finance, this bit from Investment News:

CHICAGO - In an unusual move, Metrics Partners has begun creating 401(k) greeting cards to send to plan sponsors. Sending out greeting cards to third-party administrators will help them retain business with plan sponsors ...

"Personal greeting cards seemed low technology but a touchy-feely way to stay in touch," he said. "It's a real effective way for a 401(k) company to communicate with their customers."


Touchy-feely communications for a not-so-emotional business. Like a go-between for emotion.

The cards can be customized.

"I've talked with a couple of [third-party administrators] who wanted to make them funny," Mr. Adams said. "I also talked with banks that are more conservative, and they want cards that are more conservative."


Makes sense -- and at $3 per card, lucrative sense.

Tuesday, July 11, 2006

For the love of Edward Monkton

I bought a few cards the other day and was happy to see that British designer Edward Monkton had a couple of new ones out. I think he is brilliant. Hilarious. Weird. Simple. And nuts.

The Pig of Happiness seriously makes me laugh out loud every time I see him. Apparently he exists in toy form somewhere in the universe. I am guessing somewhere British.

If you live in a land where there is no Edward Monkton, you can order his some of his cards online via Soleberry Modern.

Our friends

At the stationery show, we made some friends. This was before -- and during -- the time we roamed the floor looking for cheap canapes and champagne. And beer. And wine. We certainly found some companies that attracted us from across the floor -- splashes of color and fun and unique lettering --- with buttons, candies, cookies, bracelets, stickers, magnets and lots of other schwag to haul off. I'm going to post a few of them here in the coming weeks. I think we can all learn from one another.

Thursday, June 29, 2006

Thank you

My father always praised me for writing thank you cards. I do love a good one. I think we have hired the past couple of people who have bothered to send one to us after their final interviews. It just makes good sense.

Few people take the time to do this anymore. It's easier to send an e-note or put together a mass mail. A phone call is nice, but an ecru card in the mail says "Wow, I really appreciate the thought you gave to this/gave to me and it made me happy/truly thankful." Even if it's a crappy candle holder. It's the right thing to do.

A recent NPR: All Things Considered piece focused on this topic, and gives etiquette guidelines to potential thank-you card writers. My favorite:
"Don't use lateness in writing as an excuse not to write. If you're still sending thank-you notes after your first wedding anniversary, keep writing."


I well remember the one person who I gave a wedding gift to and who never wrote me a thank you card. She stiffed a few of us, and we were pissed. It was one of the first things I thought about each time I saw her in the years after her wedding. I'll spare you the other thoughts that subsequently entered my mind.

Wednesday, June 28, 2006

Views from the show

A view of the doorway leading to the main floor.
On the stairs outside of the show. I was a pussy and didn't take many pictures inside. Fear that some security gaurd was going to shake me down for my Mrs. Grossman's stash. That's right -- stickers.
Doreen mulls on what designs we will come up with first over a ridiculously expensive salad. This was a last resort meal after we were foiled by the crepe people. Damn you crepe people. This was also after talking to the onion woman and then realizing we needed to start doing food and wine work ...

About the show

The Stationery Show last month kicked much ass.

People loved the name. Loved the pinkness. Loved that we were just starting out. Loved to chat about their experiences. Gave us beautiful hand glittered cards. Were all shapes, ages, sizes, sexes and races.

They gave us hope.

So, while we work on our pet projects, Doreen and I are going to work on turning this blog into a repository for all things correspondence: exploring the beauty of mail, notes, cards and letters. If you are reading this -- you probably already can embrace part of it -- but you may not realize how much it means to get personal mail. In these days of tons of junk mail (mostly Victoria's Secret catalogs) that clutter my tiny mailbox every day, it still makes my heart smile to see a new letter from Jessamy, or a card from Lauren or Jenny, or a funny from JenK. It's the best. Plain and simple.

I recently e-reconnected with a boy I haven't seen since I was in 7th grade. He fights for environmental rights in one of the PacNW towns where everyone is GREEN and when they go on vacation they decide to do it biking in Finland for a month -- in the rain. He told me that he stays in touch with some of our elementary school friends -- even sending birthday cards each year with one of them that he hasn't seen in 12 years. He's 30. He's been sending this male friend cards since he was a teenager. Maybe a tad sentimental and good about keeping in touch -- but all the same. That may have given me more hope that all the 600 booths full of letter press, tiny buttons, funky fonts and colors in the Javitz Center.

Cards rule!

Sunday, April 16, 2006

Women, American Greetings and other news

Im sure this is of no surprise, but about 90% of cards in America are purchased by women:

American Greetings revamps for centennial

CLEVELAND - April 12 - By Mike Duff
American Greetings plans to celebrate its 100th anniversary this year in
the spirit of rejuvenation. The greeting cards stalwart plans a makeover
that will bring it up to speed for its second century.

The basis is extensive consumer research to develop a deeper
understanding of women, American Greetings’s primary consumer and the
gender that purchases around 90 percent of all greeting cards sold.

The company plans to invest as much as $100 million in “transforming the
greeting card experience for women,” said David Ricanati, vice president
of everyday cards.

The American Greetings consumer insight effort focuses on a deeper
understanding of “her” and how she speaks, how she connects and what she
wants. Also critical to the process is data that explains why and how
she buys.

As a result, the company developed initiatives to deliver authentic and
modern products and experiences to the consumer that give her the means
to make meaningful connections in her life.

"We know that about 80% of card buyer segments purchase for the
emotional experience, not out of obligation,” Ricanati said.

A consumer priority, the research suggested, is a need for relevant
product that helps folks express themselves provided in the context of a
better shopping experience. The company intends to revive category
consumption by positioning the American Greetings brand speak as a voice
that women want.

In response, the company is restaging its Everyday and Seasonal product
lines in more modern and authentic modes. The company’s Creative
Division is developing thousands of new cards to meet a broader range of
consumer needs and tastes.


Men I spoke to insisted this didn't make sense. But I countered (without much resistance): Women buy cards for men and card for other women; men rarely buy cards for other men (* though the gay market could easily be better developed) and sometimes buy cards for women -- especially their mothers -- but I'll bet that usually they have female consulatation on those buys, putting the actual choices in the hands of ... women.

DQ and I are headed to the National Stationery show in NYC next month to press the flesh, get some ideas and brainstorm with the experts.

Saturday, March 04, 2006

Exploring

I spent the afternoon in Occoquan, Va., today with an old friend and we found a great staionery shop. Beautiful papers, Vera Wang invitations, a lot of high-end stuff. Two things I found that I liked. One was a bundling kit -- 8 invites or cards and a nice pen to match wrapped in a cloth cover -- the other was an invite kit with wine tags. Interesting stuff.

Tuesday, February 28, 2006

Happy Fat Tuesday!!

I think there is definitly a market out there for a line of Mardi Gras cards, and if you don't live in New Orleans, you probably can't really find them, here is a site from Louisianna:
http://www.louisianagreetings.com/pages/mardigrasindex.html
online I've found mostly just ecards, and for print, just invitations. So we should jump on that! And make invitations as well as greeting cards for the wonderous holiday that is Mardi Gras :)
Oh and maybe we should design invitations for Oscar Parties, alot of people have them. I went to one once in my prom dress!

Happy Mardi Gras!
Cheers!

Sunday, February 26, 2006

what also inspires us!

Cheese!
Food
I'm hungry...
must eat
oh yeah, back to my listy
cute animals
emergency chuckles
abnormal humor
candy!
anything retro
the macabre
twinkies

:)

Thursday, February 23, 2006

What inspires us

I was thinking about what inspires me and came up with these top categories:

Love
Friendship, which is often part of love
Food
Music
Art
Nature, which I also associate with beauty and peace


I have been exposed to a lot of this lately. I went to the National Botanical Gardens last weekend and spent an hour walking among the orchids. The permanent exhibit is already amazing, but this was just unreal. There were hundreds of specimens, so lushly colored and detailed it shocked me that they were real. I was surprised to see the BG has some cool classes as well. Tomorrow's 'Mind and Mood Altering Beers of the Middle Ages' is unfortunately already full.

Let's make a list of all of our favorite card sites. Doreen, how do you feel about listing them in our links section?

Wednesday, February 22, 2006

Advice we can use

If it's good enough for the Hallmark flunkies ... it should be good advice for the creative minds of PEP.

NPR excerpts Ted Kooser's Poetry Home Repair Manual in this piece. The U.S. poet laureate is traveling the nation, talking to professionals and laypeople about the word -- and how words go, and don't go, together. The style reminds me of a book from college called "On Writing Well" which I have as one of the few reference books on my desk (along with my style guide, an old dictionary and thesaurus and my NPC guide book) -- more for highlighted inspiration than anything else.

"Sure, there are plenty of days when nothing good happens, days when every word you write seems silly and shallow, when your revisions seem to be dragging your poems in the wrong direction. But you need to be there writing and waiting, as a hunter might say, for that hour when at last the ducks come flying in. To say it more simply, in the words of a painter friend, you just need to "show up for work.""

That's what I am trying to do every day -- show up and start to make something of these ideas spilling out around me.

Wednesday, February 15, 2006

mmm

This isn't good....

http://www.thepinkelephantpress.com/index.php

Check it out and we can discuss...

Tuesday, February 14, 2006

VTD -- thoughts

So, this is the No. 1 card day of the year. Everyone gives them, everyone gets them. People were lined up in the downtown gift shop I walk by after the gym yesterday, crowding up the counter with stuffed animals, trinkets and cards. But apparently, regardless of where you are, card buyers are the most attracted to one of the sappiest, most boring cards I have ever heard described:

"The card‘s face is a deep red foil, with "For the One I Love" across the top in black script, a large picture of a red rose in the center, and a thick black ribbon cutting through the middle. Inside, it simply states: "Each time I see you, hold you, think of you, here‘s what I do ... I fall deeply, madly, happily in love with you. Happy Valentine‘s Day."

What does this mean? Is the U.S. card buying public that homogeneous and non-creative? This doesn't bode well for two crazy designer-types who want to make people laugh with pictures of stick figures and jokes about the walk of shame. Or does it? This is what a start-up is all about: Turning buyers' minds inside out, one foil-ladybug-and-black-ribbon-free card at a time. Maybe we can even change the ways they express their love.

Monday, February 13, 2006

How do I make my posts come up as me??

Right now it looks like Doreen has a split personality!

add: ... and, of course, after I posted this -- I see it now shows my name as the poster. Not so with my two previous posts but that's cool. I'll let the world think that DQ has angst about VTD.

Sunday, February 12, 2006

Slogan

I like:

Saucy greeting cards, soused creatives
or soused creators?

So excited we are starting this!!

Snow forces me out of work ...

...and into thinking about getting a job where I dont have to worry about getting my driveway plowed to be able to get out onto the trecherous streets at 6am on Sunday in order to get to it.

It also makes me think about this: The anti-VTD card. This may also apply to other contrived holidays that force coupling to the forefront of the world -- ahead of world news and the weather). I think it's a good thing to explore. If I see one more jewelry store ad, I am going to scream. That's a lie, it has already driven me to scream. And then I am either run into a retaining wall in my car or knock over my TV. I am turning into those women on the ads who furrow their brows and whisper among themselves when they don't get a bauble like their co-workers ... or candy ... or a giant stuffed animal ... or anything except another day marked on the calendar closer to the next federal holiday when they can get off from work and eat all of the chocolate they want and have to be affronted by millions of smiling non-singles to do it -- and they can buy that candy/bauble/puppy/lavish fur themselves. We need to be able to go into the drug store and not feel like VTD has thrown up on us. And pink puke is as ugly as regular puke, it can't be fancied up.

I know this isn't just about being single. There are pleny of married women that feel frustrated by this day as well and wish it would go away or could be replaced by something else. The audience is huge.

Can we represent anger and humor at the same time without seeming jaded or desperate? Most certainly.

Friday, February 10, 2006

Slogan ideas

Ladies on the loose with martinis
Yes, we can fly
Saucy greeting cards, soused creatives

Thursday, February 09, 2006

Our company is now starting!

With this blog, we are now on the road to our official greeting card company!
-Doreen