Rock, Scissor, Paper

Doreen turned me onto Rock Scissor Paper several years ago, and I have ordered some of their things online. A funky vintage feel with bright colors featuring cute animal designs -- I especially like the hippo -- a love of dachshunds and some naughtiness.

The company, started by 2 sisters 13 years ago, has grown to sales of $600K. In a recent profile in the Los Angeles Times, founders Heidi and Susie Bauer discuss the industry and shed some light onto how they have flourished in a heavily-saturated market where most start-ups dissolve in 5 years. They learned as they went. They discussed how tough it is to break into the large retail market. They started out by focusing on an untapped market -- the 35 and under set -- one that is lucrative in its influence and buying power. But now -- how do we -- all greeting card companies -- keep those buyers buying -- and not just sending text messages all day/night long?

I bought 5 cards in the last month, becoming part of the more than $7 billion in revenue in this industry. I purchased cards for weddings, for new babies, for inspiring friends and sending my brother Michel off the college. What did you buy them for? And where? And more importantly -- why?

How do we slow down this world to let ourselves in? We can't. So instead we have decided to speed up to meet it. Learning, we realize, also as we go.

HELLO!