Monday, October 12, 2009

Hallmark brings you Halloween in 3-D, sound

Overall sales are expected to be down, but greeting card sales should hold steady this Halloween and Hallmark is capitalizing on the trend with a new line of cards featuring "visual tricks."
As the cards are flipped open, a haunting image magically comes to life as skeletons dance and black cats cross your path. Sweet vintage-inspired looks and charming extras have been added to greeting cards that can double as holiday decor such as pop-ups, banners, shadow boxes and word garland.
My "visual trick" this holiday season involves 4"-spike-heel boots and a whip. I wonder who would win in a shoot-out?