So, this is the No. 1 card day of the year. Everyone gives them, everyone gets them. People were lined up in the downtown gift shop I walk by after the gym yesterday, crowding up the counter with stuffed animals, trinkets and cards. But apparently, regardless of where you are, card buyers are the most attracted to one of the sappiest, most boring cards I have ever heard described:
"The card‘s face is a deep red foil, with "For the One I Love" across the top in black script, a large picture of a red rose in the center, and a thick black ribbon cutting through the middle. Inside, it simply states: "Each time I see you, hold you, think of you, here‘s what I do ... I fall deeply, madly, happily in love with you. Happy Valentine‘s Day."
What does this mean? Is the U.S. card buying public that homogeneous and non-creative? This doesn't bode well for two crazy designer-types who want to make people laugh with pictures of stick figures and jokes about the walk of shame. Or does it? This is what a start-up is all about: Turning buyers' minds inside out, one foil-ladybug-and-black-ribbon-free card at a time. Maybe we can even change the ways they express their love.
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