This Austin (Minn.? Really?) Daily Herald writer has a good point: There are a ton of shitty greeting card writers who, unfortunately, are polluting your local card buying spot with their attempts at wit and insight.
"You would think an industry that can somehow get a greeting card to play music — the Star Wars Theme, the Chicken Dance — could figure out a way to write cards for brothers buying them for their sisters."
Too bad he didn't venture outside of the shoe box. Often the fun comes in working to make a card's "defined" intention meet your purpose.
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2 comments:
Couldn't agree more with the guy. It's possible Charlie Brown and Garfield cards for people above the age of eight only exist because the non-sappy end of mainstream greeting card market isn't defined beyond the Shoebox Old Lady. (Does she have a name?) The reclusive business practices of the reclusive Gary Larsen don't help either.
YEAH. That is MAXINE!
http://www.hallmark.com/webapp/wcs/stores/servlet/article|10001|10051|/HallmarkSite/Maxine/?landingPage=maxine&hostName=www.maxine.com
But the point remains -- with mainstream cards it's incumbent upon the buyer to bring some of the creativity to the purchase. For years, I bought blank cards (or cards in Spanish with my translation scrawled over the top) simply bc the standard ones I found sucked SO much. The Web, and ind. cars stores, are a Godsend. So is having your own card company.
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