When Kathy Davis started submitting her designs to card companies in the the late 1980s, she had no idea what was born from necessity (a divorce) and talent (freelance calligraphy) would become inspirational. The former art teacher with a master's degree built her business design by design. Recycled Paper Greetings believed in her, and the two worked together to develop her brand, which has grown into four separate entities, 15 employees and more than $50 million in retail sales last year. In 2008, she forged a new partnership with American Greetings and wrote a book. Not bad for the rest of your life.
You don't have to be an entrepreneur to develop your personal brand. It isn't all about mugs and gift bags or book deals. Know who you are. Embrace it. Take a risk. And live it.
"Everybody's going to want a piece of you. Make sure you maintain doing the things you love," Davis said about advice she received on drawing boundaries in business.
It applies well beyond the workplace.
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