Business owners say it's profitable -- and that has only grown in recent years. The obscene amount of candy, the 189 million roses and the date nights at fancy restaurants (something I recommend against, as do most restaurant critics, since it often affects service quality. Just go on the weekend and make something at home that night!). VTD is also the top time of the year for OTC sales of greeting cards. 65% of households will celebrate with one.
Apparently, one of the biggest things in Mississippi this season will be choosing the right tune...
"They're $4.99, but it's worth it, I tell you. You open the card and it will play a few lines from a song - like 'Jamaica, Bahama, come on, pretty mama,' " Singh sings, reciting lyrics from the Beach Boys' Kokomo.
Ah, the beautiful romance of the song my 7th-grade boyfriend performed with his best friend at the school talent show in 1988. And true Beach Boys fans the world over wept.
I was in a card store last week and checked them out. They were big -- fat with graphics and images -- pricey and kind of heavy. The envelope looked like a cross between your acceptance letter to college and your taxes going out. And the music was very loud and played immediately upon opening the cards -- so it didn't make for quiet browsing, which may be a detterent for some. One of the great things about buying cards in a card store is reading through at least 5 of them. If everyone knows you are more drawn to the "I Love Lucy" designs, it's like allowing a peek into your soul. That may be a little intimate than what you want to reveal at (insert name here)'s Hallmark shop.
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