I'm not a Mom (yet), so I can say it -- some people have ugly kids. Not any of my friends, of course. But they are out there. And they apparently sell. OK, not UGLY wee ones -- but scowly ones. And messy ones. Or ones making faces. Oh hell, just kids. Kids sell. And Hallmarks knows it. And they know that parents want to crow about them -- so they've finally found a way to let them have their day.
But it goes beyond children. Last year, Hallmark -- which before now only used in-house staff for designing its thousands of cards each year -- launched Greeting Card Competition.
"You're creative. You've got talent. And passion. We LOVE that. So, by golly, you deserve a spot to submit your brilliant card concepts. Card competition, anyone?"
People are encouraged to submit their ideas & personal pics for use in funny cards, parenting cards, bloopers -- all with the chance to be made into a real greeting card and win prizes (such as cash and money for a favorite charity). I think it's a smart corporate move that connects with the card-buying public, sources new ideas in a time of creative cut-backs and creates a charitable write-off channel. Complete with a blog and Facebook page.
Right now if you go to hallmarkcontest.com you can vote on the Mother's & Father's Day finalists. OK ... some of them are cute. By golly, indeed.
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2 comments:
you better think your friends kids are the cutest in the world, cause if you don't your not gettin' nothin' for christmas anymore, and are cut off from the Strelitz Gimlet world! :)- Mandy
Hence the comment -- "Not any of my friends, of course." Your beautiful babies are among the sweetest of all babies, of course.
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