Wednesday, July 23, 2008

Green trees, less trees

Hallmark this week announced that it will unveil a line of enviro-friendly greeting cards, "for businesses to minimize environmental impact while building relationships with customers and employees." There will be nine cards with pro-environment or traditional holiday greetings, made of a mix of sugar cane pulp and recycled paper.

After having spent several months looking for an affordable green printer, I hope that this becomes more of the norm in the larger printing and publishing world for cards, to help smaller shops like us and dedicated green printers across the country. It's a small margin business, but we should be unified in our efforts to produce quality, smart products.

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