American Greetings looks like they will go big with promoting thier newest venture -- a line with Ellen DeGeneres.
I like Ellen. She's funny. She makes commercials with animals. She has a beautiful girlfriend and they seem very happy together. She also has a very strong female appeal -- her daytime show is so popular and seems to have gotten her past the fallout of her comedy series, which basically ended when she came out. Which leads me to thinking -- will she and her "team" target the lesbian market with these cards? There's one things Hallmark doesn't seem to touch with its new "edgy" line, and that is gay relationships.
Will AG be the first "big box" greeting card firm to cross the line? Looks like for now the focus is on the Big 4: "birthdays, friendship, thank you and encouragement."
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