Hallmark, proving a wee bit more progressive than its rivals

The greeting card giant has launched a line of same-sex "union" cards, featuring "two tuxedos, overlapping hearts or intertwined flowers, with best wishes inside." The cards don't make any specific reference to weddings or marriage, which makes them appropriate for commitment ceremonies, as well as the more than 100,000 gay weddings that are expected to fill the aisles in Calif. in the next three years. It also means that Hallmark isn't 100% jumping into the pool. But it's a step, and certainly better than its largest rival -- American Greetings -- whose statement on the issue is just to "its current offerings are general enough to speak to a lot of different relationships."

Pussies.