In November, Hallmark announced it had invested in the developer of the SocialCalendar application for Facebook, and relaunched it as the Hallmark SocialCalendar. The SocialCalendar application (in November) had more than 13 million total users and more than two million monthly active users -- according to Hallmark. It is designed to help people "remember and acknowledge birthdays, anniversaries, holidays, and other events and occasions." Kind of like the FB birthday reminder on greeting card 'roids.
As someone who is NOT a fan of most Facebook apps, but loves Facebook, I decided to give it a try. Not shockingly, it's completely unnecessary. Virtual gifts. Wish lists. Invitations. Doesn't Facebook already offer all of these tools already? It is, however, good to see Hallmark continue to further its online strategy. If anything, it leaves more paper space for us little guys.
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