Tuesday, March 31, 2009

Recession Part 2: The power of an "unexpected gesture" (and music choice)


Hallmark's new ad campaign is called "A Card. It's the Biggest Little Thing You Can Do." Featuring music by John Mayer. And 99 cent cards. Umm, I love the idea ("returning to basics, reaching out and letting people know they're loved and appreciated or just to say thanks"), but it also freaks me the hell out.

1 comment:

Patrick said...

So ... John Mayer, the biggest little thing you can do? Hmm.