Saturday, January 12, 2008

Eye Write 4 U

I was standing in line at a store once, and the man in front of me was laboring over what the write in an enclosure card. He was holding up the line. While the cashier looked at those of us behind "Lost for Words" sympathetically, I leaned forward and offered him two simple lines, and waited for him to finish. He did, and as I put whatever it was I was buying on the counter, he asked me how I "did that so fast." I think the jist of my response was -- "What you write shouldn't be hard if you mean it. And if you don't -- keep it short and it won't look forced."

I am amazed that people struggle writing cards -- especially thank yous and birthday cards -- but I am not surprised that some companies just run out of time (or don't plan well enough) to handle them efficiently during the holidays. Here is where the company that that businessman likely went out and helped found (or fund) after our conversation in Easton, Pa., while I likely went back to my tiny desk to update basketball stats for the next 10 hours with a cup of ramen soup at my side: Red Stamp.

Don't have time to thank Grampa for the $50 this holiday? Outsource it. Etiquette experts may think it's uncouth, but let's face it -- not everyone has the time, or patience, for sitting down and writing out 250 holiday cards every December. And if you have the money, the least you can do it make sure it is personalized.

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