CHICAGO - In an unusual move, Metrics Partners has begun creating 401(k) greeting cards to send to plan sponsors. Sending out greeting cards to third-party administrators will help them retain business with plan sponsors ...
"Personal greeting cards seemed low technology but a touchy-feely way to stay in touch," he said. "It's a real effective way for a 401(k) company to communicate with their customers."
Touchy-feely communications for a not-so-emotional business. Like a go-between for emotion.
The cards can be customized.
"I've talked with a couple of [third-party administrators] who wanted to make them funny," Mr. Adams said. "I also talked with banks that are more conservative, and they want cards that are more conservative."
Makes sense -- and at $3 per card, lucrative sense.
No comments:
Post a Comment