Few people take the time to do this anymore. It's easier to send an e-note or put together a mass mail. A phone call is nice, but an ecru card in the mail says "Wow, I really appreciate the thought you gave to this/gave to me and it made me happy/truly thankful." Even if it's a crappy candle holder. It's the right thing to do.
A recent NPR: All Things Considered piece focused on this topic, and gives etiquette guidelines to potential thank-you card writers. My favorite:
"Don't use lateness in writing as an excuse not to write. If you're still sending thank-you notes after your first wedding anniversary, keep writing."
I well remember the one person who I gave a wedding gift to and who never wrote me a thank you card. She stiffed a few of us, and we were pissed. It was one of the first things I thought about each time I saw her in the years after her wedding. I'll spare you the other thoughts that subsequently entered my mind.
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